VERY RARE made its first entry into retail experience by opening the one-month pop-up store in DBOxX, a designer store in Zagreb (which also made its first step into streetwear). The clothes presented are store exclusives (for now) and range from classic logo designs all the way to those recalling the previous campaigns and various references; I basically wanted to create a moodboard and old campaign retrospective in a form of clothes (instead of posters…) to accompany the new designs and give them context. The catalog will be online soon, until that check the artist Dunja Ercegović’s photos from the opening event here.
See more photos here.
Creative Direction & Design: Sven Harambasic
Photography: Dunja Ercegovic