VERY RARE bomber jacket, streetwear shot in Milan for ELLE street style

‘VERY RARE is the first real streetwear in Croatia’ c/o Buro247

”Don’t get it twisted, Sven was in the game way before chic Paris girls decided to pair their Chanel bag with some oversized hoodie.”  Buro 24/7 recognized VERY RARE as ‘the first real streetwear’ in Croatia, which comes off as a pretty nice reward for all these years of trying to bring something new, but […]

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VERY RARE fashion pop-up store

*out of the memory* Pop-Up Shop Opening

VERY RARE made its first entry into retail experience by opening the one-month pop-up store in DBOxX, a designer store in Zagreb (which also made its first step into streetwear). The clothes presented are store exclusives (for now) and range from classic logo designs all the way to those recalling the previous campaigns and various […]

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808 Mafia Gezin in VERY RARE bomber jacket at Kanye West afterparty with Mike Dean

VERY RARE 1/1 Bomber Jacket at Kanye West Afterparty

Recently, we designed a special 1/1 bomber jacket for 808 Mafia‘s Soundgod Gezin. The jacket follows the design of the original VERY RARE bomber jacket and adds the hand painted GOD LEVEL graphic on the back plus the name-tag on the front. The jacket made its premiere on Kanye West’s Saint Pablo Tour official after […]

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VERY RARE Some Girls Wander by Mistake Lookbook, bomber jacket


The *Some girls wander by mistake* exhibition went even further in VERY RARE’s claim to leave the ‘usual streetwear brand’ comfort zone. Soon after, I went to Ljubljana to give these 1/1 jackets more detailed visual surrounding and thus shot the lookbook with Živa.

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VERY RARE Joy Division Unknown Pleasures Denim Jacket

VERY RARE x Joy Division Denim Jacket

This blog rarely covers the 1/1 work I regularly do, and which basically represents the core of VERY RARE at the moment, so I’ll try to change that with some future posts, the first one being this one about 1 of 1 Joy Division ‘Unknown Pleasures’ denim jacket.

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VERY RARE fashion Exhibition


On Saturday, day after the Friday 13th, VERY RARE held its second exhibition, titled *Some Girls Wander by Mistake*; just like with all the other product I put out, this one changed its face a lot throughout the year and the final version can be seen on the jump.

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VERY RARE in Diva Fashion magazine

VERY RARE: ‘The lifestyle, not just clothes…’

Croatian monthly fashion magazine DIVA made a story about VERY RARE in their newest issue, praising its ‘unique ideas’, global relevancy in the streetwear field (design-wise), and focus on the lifestyle, not just clothing alone, and funnily enough, recognized its tendency to keep low profile. There is also an online version and you can check […]

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VERY RARE fashion behind the scenes

+AFTERLIFE+ Phase One: Behind The Scenes

In order to wrap-up the phase one of the +AFTERLIFE+, we dug through camera rolls and random folders to find some images which documented the whole process of being inspired, planning and eventually creating stuff that you can see here.

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